Producing and sharing content as a charity organisation is one of the most effective online fundraising strategies in 2022. It helps you gain more reach, boost your donation income, and let your supporters know they can count on you. Let's take a look at the best free tools out there that you can use to create more and better content.
The list you can find below are all tools I use almost daily, so they fit perfectly in my workflow. That's why I want to share them with you so you can create better content faster.
Canva is, without a doubt, the best free design tool out there. It is easy to use and very intuitive. The tool also comes with many free graphics and templates, which help you design excellent graphics even if you think you don't have the skills to do so.
The Adobe suite is still market standard and widely used in most organisations, but it comes with a cost: Money and a lot of time to get good with the tools. Canva is perfect for creating Social Media Content, Advertisements, and any other graphical content you want to produce.
Unsplash is one of the biggest platforms for free usage of professional images. A charity organisation lives from being transparent and showing authentic images of the world. Sometimes, the image's content doesn't matter, as long it's delivering the message. For that, Unsplash is amazing.
As a marketing/fundraising manager, you have to be very careful with the pictures you use in your promotions. You'll always need the consent of each person shown in a photograph. Again, with Unsplash, you don't encounter this problem.
Freepik is a fantastic database of free images, graphics, and mockups. Not every fundraising manager has access to a graphic designer, so using existing, free graphics and putting them together in tools like Canva is a gamechanger.
Here is some of the free stuff you can find there:
Lightroom is one of the few tools that come for free in the Adobe Suite, and it's the standard for simple photo editing. It's not as powerful as Photoshop, but the things it can do, it excels.
You can use this tool to
If you have the Adobe Suite, Lightroom is great because you can easily prepare images in Lightroom and then fine-tune them in Photoshop or other Apps.
Grammarly helps you write easy-to-read and correct copy so you will never have spelling errors again.
If you ever misspelled something and found out about it after publishing the content, you're not the only one. It not only feels terrible to make mistakes like that, but it also could cast an unwanted shadow of unprofessionalism onto your organisation.
With those tools, you're set up for the perfect start to becoming a content production machine. If you want to learn more about what content you should create as a charity organisation's manager, check out our post here.
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